Cognitive Biases Are Bad for Business
May 20th, 2013
By Dr. Jim Taylor The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and costs. This theory has driven economic policy for generations despite daily anecdotal evidence that we are anything but rational, […]
Articles written by Dr. Jim Taylor
Tags: business, cognitive bias, decision making, ego, information, rational
Categories: Economics, Education, Science | Comments (0) | Home
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